PRIMO EMPORIO S.n.c. di MASSIMO PROVITERA & C.

The Primo Emporio brand was set up in 1982. It has always been a point of reference among young people, and is characterized by a trendy urban look. Primo Emporio is also a franchised brand; it is in the Italian market with direct stores and franchisees in Italy and abroad and in thousands of multi-brand stores. Currently its reference markets are Europe, Russia, Australia, the Middle East and China. Primo Emporio has a strong and transgressive style with a fascinating and unconventional image. It is a total look for men, completely made in Italy, targeted to young people.