FASHION DIGITAL REVOLUTION

In Naples on 11th, 18th and 25th October 2018

ICE – the Italian Trade Agency, (whose job it is to promote trade abroad and curate the internationalisation process for Italian enterprise) in conjunction with CNA Federmoda, is delighted to propose to companies operating in the fashion sector (clothing, leather goods and footwear) a training scheme called Fashion Digital rEvolution. This training scheme is split into three different seminars. The main thrust of all activities is to impart competences enabling attendees to enhance their brand value and operate on foreign markets, boosting the prestige of Italian enterprise and raising awareness of all it has to offer by seizing the opportunities presented by the digital world.
Contents and schedule
– 11TH OCTOBER 9 a.m. – 5 p.m.
INTERNATIONAL MARKETING: Market analysis; international marketing plans; strategic planning.
– 18TH OCTOBER 2018 9 a.m. – 5 p.m.
MARKETING & DIGITAL COMMUNICATION: Digital communication; advertising campaigns; website; web reputation; social-media management.
– 25TH OCTOBER 2018 9 a.m. – 5 p.m.
E-COMMERCE: E-commerce; the global marketplace; logistics and payments online.

How to join
Fill in the enrolment form at this link: www.ice.it/it/piano-export-il-sud/fashion-digital-revolution by 7th October 2018. View the bulletin for information about this scheme
Contact details
ICE-Foreign Trade Agency – Training-Services Office; formazione.pianosud@ice.it; tel.: +39.(0)6.5992.6070/6075; Ms Eliana Zappalà/Mr Libero Tessitore